The idea behind Propteq CRM was to transform the Australian real estate industry by tackling the urgent issues that agencies were facing. Propteq CRM is an all-in-one software system that combines marketing, property management, customer relationship management, and operational functions into a smooth, intuitive interface. It enables agencies of all sizes to improve client satisfaction, make data-driven choices, and optimize operations with sophisticated features, including scalability, third-party connections, and an affordable pricing model. Propteq CRM raises the bar for real estate technology by addressing issues in the business, such as high costs, integration challenges, and data silos. This results in increased productivity and profitability.

The journey started when Parm Singh, a real estate company owner, tried to address inefficiencies by balancing several software programs. They collaborated with Stepsharp founder and IT pioneer Abdul Waris to develop a unified platform specifically designed for the real estate sector. Propteq CRM now serves as evidence of their shared goal of enabling real estate agents to attain unmatched success.